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Typography World

What is typography?

Typography is, quite generally, the art and technique of planning kind. It's primary to the execute and capabilities of a designer and is about much more than developing the circumstances understandable or in other circumstances we can say - The art or process of developing and planning types and posting from them. The style and overall look of printed problem.


Basic concepts

(1) Size
(2) Leading
(3) Tracking and kerning
(4) Measure
(5) Framework and scale

The glossary



Typography World


A visual guide to some common typography terms - see key below

Key to image:
1. Bowl
2. Stem
3. Counter
4. Arm
5. Ligature
6. Terminal
7. Spine
8. Ascender
9. Apex
10. Serif
11. Ear
12. Descender
13. Crossbar
14. Finial
15. Ascender height
16. Cap height
17. X-height
18. Baseline
19. Descender line

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